press releases

// May 17th, 2013


NUOVA SIMONELLI SUPPORTS COFFEE KIDS THROUGH THE SALE OF THE MUSICA ESPRESSO MACHINE

03-Musica-frontCoffee Kids and Nuova Simonelli invite attendees at the Melbourne International Coffee Expo to join them on 23 May at 5 pm at the Nuova Simonelli stand (#41) to celebrate an innovative new partnership. Throughout 2013, when you buy a Musica espresso machine, Nuova Simonelli buys you an individual membership to Coffee Kids for one year. That’s a $35 value. Nuova Simonelli has also donated four Musica espresso machines to be used in fundraising activities over the course of the year and has committed to an annual minimum donation as part of their strategic alliance agreement with Coffee Kids.

“Nuova Simonelli’s new collaboration with Coffee Kids will help us to invest in more coffee-growing communities while also expanding and strengthening our own coffee community. Not only are we incredibly excited about this, we are proud and grateful that Nuova Simonelli shares our vision of an equitable and sustainable coffee future,” said Elisa Kelly, development liaison for Coffee Kids.

Coffee Kids works with coffee-farming families to cultivate community-led microdevelopment projects that address poverty at its roots with the aim of creating a better economic and social future for all. This year alone, a Coffee Kids individual membership will help improve the lives of more than 30,000 people in 132 communities across Latin America.

“We want to contribute to Coffee Kids projects and also help grow their community. This seemed to be the most sustainable way to invest in a nonprofit that we really believe in,” said Maurizio Guilli, marketing director at Nuova Simonelli.

A Musica membership includes: helping to create a sustainable coffee future, annual subscription to our biannual newsletter La Voz, subscription to our monthly e-newsletter, regular updates on Coffee Kids’ projects and activities, acknowledgement in our annual report and various listings as a Musica Member, membership listing on Nuova Simonelli’s Coffee Kids page. Please contact info-eu@coffeekids.org for any questions about Musica Membership or to learn more about starting a Strategic Alliance Agreement with Coffee Kids.

 

About Nuova Simonelli

Nuova Simonelli is an Italian company with experience and tradition going back many years. It has been making espresso machines, which it exports all over the world, since 1936. Today, Nuova Simonelli can boast a vast range of products that are able to meet the requirements of the hospitality trade, right across the board.

 

About Coffee Kids

Coffee Kids, Inc., is a development organization dedicated to improving the lives and livelihoods of coffee-farming families. Founded in 1988, the organization works closely with partners in coffee-growing communities to create programs that respect the values, cultural integrity and ingenuity of the communities they serve.