Hi my name is Jayme, I’m the Outreach Coordinator and newest member of the Coffee Kids team. I come from the land down under, but don’t let my accent confuse you, my childhood was far from the typical little vegemite. I grew up in the highlands of Papua New Guinea where my dad exported coffee. My siblings and I spent our childhood running among coffee trees, swimming in the rivers where the coffee was washed and spent hours playing hide and seek in the towers green beans before they were shipped overseas. My Dad  would often take us on his trips to remote coffee farms, this was his chance to meet the farmers he was buying from and their communities. But at the time like most 10 year-old kids, I wasn’t too aware of the myriad of challenges faced by these coffee farmers.

Globally, there are approximately 17 million farming families growing coffee. Most of these families farm on small plots of land and live in poverty. This is mainly because the supply chain, all the steps from the farm to the final product, involve many people. Unfortunately the farmer, who does most of the work, receives a disproportionately low amount of the profit made from the final product. Coffee farmers also often tend to rely on that single crop to support their families, leaving them vulnerable to a variety of shocks, including changes in the climate and global market.

In addition to all this, coffee farmers are also aging. On average, they are in their mid to late fifties, and because it often means a life of poverty, young people are less and less inclined to follow in their parents’ footsteps and engage in coffee farming. So, the coffee industry is worried, they are wondering where coffee is going to come from if young people don’t see coffee as a means to a good life.

I work for Coffee Kids because we believe everyone should have the opportunity to a better life. Coffee Kids empowers young coffee farmers to create thriving businesses and a sustainable living for themselves and their families.