This month Peet’s Coffee announced the launch of its annual, limited release Anniversary Blend and a donation to Coffee Kids. The donation supports our Rural Business Workshops in Risaralda, Colombia. The blend celebrates Peet’s founding by giving back to origin, continuing a longstanding tradition of donating to coffee-producing communities. Coffee Kids and Peet’s have collaborated for nearly thirty years to support coffee communities.
About the blend, Doug Welsh, Vice President, Coffee, Peet’s Coffee said: “There are hints of ripe melon from Colombia, sweet cherry from Rwanda, and full-bodied papaya from New Guinea. Together these flavors produce a refreshingly bright cup. Sweeter still, this year’s blend contributes to Coffee Kids, which supports youth training and mentorship that empowers budding coffee entrepreneurs.”
On a visit together to Risaralda earlier this year, the Coffee Kids team and Peet’s met with the young farmers participating in our Rural Business Workshops and learned about their experiences first hand.
The 2017 Anniversary Blend is available in distinctive purple bags, so look out for them next time you visit Peet’s!