September 29 is officially recognized as National Coffee Day in the USA and October 1 is International Coffee Day globally. Coffee Kids invites shops, roasters, and other coffee businesses to join us as we flip the script on National Coffee Day from a day of freebies, deals, and coupons, to a day that honors the farmers behind the cup. Last year we partnered with 20+ partners in cities big and small to raise over $15,000 USD for Coffee Kids programs that empower young coffee farmers. Together, you can help us reach our goal of doubling that amount this year!

Coffee Kids believes that coffee farmers can change the world. Celebrating a Coffee Day is a coffee shop or business’ opportunity to give back to the farmers who bring us our daily cup. For businesses, it’s a way to demonstrate to customers that they care about fairness, the environment, and future generations– all problems that can be solved with coffee!

“Why do we invite shops and businesses to join us on Coffee Days? Because we believe in the power of small businesses in consumer countries to empower young coffee farmers. These youth are running the small businesses that drive coffee production at origin and ensuring we continue to have a great cup of coffee to start the day!” says Joanna Furgiuele, Fundraising and Program Manager of Coffee Kids.

There are a number of ways to harness the power of community from hosting a fundraiser or dedicating a portion of proceeds of sales on your local Coffee Day, coffee shops are the perfect space to raise awareness and support for Coffee Kids! Coffee lovers can get involved too by hosting a fundraiser on Facebook for Coffee Kids or donating the equivalent to a day’s, week’s, or month’s worth of coffee. Download the toolkit here.

“Everyone can be involved! Together, we can bring meaning to a day characterized by freebies, deals, and coupons by focusing on the being behind the bean.” says Jan von Enden, General Manager of Hanns R. Neumann Stiftung North America, the parent organization of Coffee Kids.